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If you just want a smidge of frozen yogurt (or a mountain, with no guff) visit sweetFrog, the new self-serve, pay-by-the-ounce frozen yogurt shop at 1737 Wisconsin Ave. The Richmond-based chain has 300 locations in the U.S., U.K., and the Caribbean, but the store near the Social Safeway marks its first D.C. franchise. “sweetFrog is frozen yogurt your way; you determine what goes in your cup, so every creation is perfect,” said company spokesman James Denison in a press release. The shop offers more than 20 flavors and an extensive toppings bar.

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